Performance marketing for eCommerce brands
Paid media, creative and product strategy for Australian founders, led by the two people who will be inside your accounts every day.
Five services, one system
Most partners use all five. Some start with one and grow from there.
Paid Social
Meta, TikTok and Pinterest campaigns built to bring you new customers, not just repeat buyers.
- Clear prospecting and retention roles
- New vs returning customer reporting
- Daily optimisation by a senior operator
Paid Search
Google and Shopping structured to capture the demand already searching for your products.
- Shopping and Performance Max structure
- Campaigns mapped to product margin
- Brand and non-brand spend kept separate
Creative Strategy
Direction on the angles and formats worth producing, led by what is already converting.
- Briefs built from your performance data
- Hook, angle and format testing
- Creative fatigue monitoring
Product Analysis
Structured testing that finds the products worth scaling, and the ones quietly losing money.
- Structured product testing roadmap
- Hero product identification
- Margin by product, after ad spend
Digital Strategy
Bundling, customer lifetime value and funnel decisions that protect margin while you grow.
- Bundling and order value strategy
- Customer lifetime value modelling
- Funnel and on-site conversion review
What that looks like in practice
Different brands, different categories, the same approach.
Hipland: Tripling Global Revenue Through Paid Media Scaling
Flying Tiger: Generating Record Opening-Day Footfall & Selling Out Opening Inventory
Organising Life Beautifully: Unlocking Profitable Scale with a 28% Lower CPA
What the Journey looks like
Typical milestones in Oscar Rose relationships
Clarity
By our second meeting, you’ll have a structured breakdown of your ad account, how customers are entering the business, how returning customers behave, and where inefficiencies are sitting.
Stabilise
We restructure audiences and campaign intent so the account has clear roles and control. Performance may shift briefly while we reset foundations.
Website Adjustments
With the account steady, we outline the key changes needed on-site to convert more of the demand being generated.
Product Optimisation
We begin structured testing across products and creative, shifting spend toward proven performers and removing what isn’t contributing.
Established Winners
At this point, hero products and repeatable creative angles are clearer, and acquisition becomes more predictable.
Market Expansion
Once a primary region is stable, we look to expand into additional markets, aligned with seasonality and product readiness.
Senior Oversight
We maintain a limited client roster so your account continues to receive consistent, senior-level attention across performance, creative, and expansion.
Step one is clicking below
Book a call with Tom and Olivia. We'll start with a free growth audit of your ad account and show you where the opportunity is.
FAQs
There’s no off-the-shelf package. Every partnership is priced on the needs and scope of your brand: which services you need, how many channels and markets we’re running, and how hands-on you want us to be. After our first call we’ll send a clear monthly proposal, on a monthly contract with 30 days’ notice.
We don’t pick favourites, we let the data decide. We run paid campaigns across Meta, Google, Pinterest and TikTok, using audience analysis and reporting to find exactly where your customers are and which platform delivers the best return.
More ad spend equals more revenue, right? Not necessarily. Increasing your budget only works if the strategy is profitable. We look at your margins and customer lifetime value to find a sustainable starting point. Once we’ve optimised your campaigns and the data proves they’re working, we scale your spend in a controlled way to grow your revenue without wasting budget.
We produce lo-fi 'fit for feed' content which informs the basis for further, more polished creative development. Need a creator? We can put you in touch with our preferred industry partners to get the job done.
We lead. Performance cycles are inevitable. When volatility hits, we don’t react emotionally or blame platforms. We assess creative fatigue, auction pressure, offer strength, customer demand and external factors. Then we adapt decisively.
Senior operators. Daily. We do not outsource thinking, and we do not delegate strategy. The people you meet are the people inside your account, analysing performance, shaping direction and making decisions.
Once an account structure of a high enough standard is in place and results are stable, we work with you on optimising your business and finding more opportunities through product, website and returning customer strategies, in that order. All backed by years of experience and millions of dollars of testing.
We look at blended performance, contribution margin, customer acquisition cost and long-term efficiency. Our reporting is focused on commercial health, not platform screenshots.