Oscar Rose Symbol

Your eCommerce Growth Partner

Senior-led performance marketing for Australian eCommerce brands, across Meta, Google and TikTok.

For Brands Ready for a True Performance Partner

Backed by $300M+ in career ad spend, we partner with a select roster to give brands of all sizes direct access to senior operators, ensuring no detail or opportunity for scale is overlooked.
Business Type
Ambitious brands ready to grow
Senior Management
No handoffs / No offshore
Flexibility
Month-to-month contracts
Tom Rudkin and Olivia Sullivan, co-founders of Oscar Rose

What we do

Five disciplines, run by the two people you meet on the first call. No account handovers, no junior buyers learning on your budget.

Paid Social

Meta, TikTok and Pinterest campaigns built to bring you new customers, not just repeat buyers.

Paid Search

Google and Shopping structured to capture the demand already searching for your products.

Creative Strategy

Direction on the angles and formats worth producing, led by what is already converting.

Product Analysis

Structured testing that finds the products worth scaling, and the ones quietly losing money.

Digital Strategy

Bundling, customer lifetime value and funnel decisions that protect margin while you grow.

Brands we've partnered with

A deliberately small roster. Fashion, swimwear, homewares, services and not-for-profit.

Hipland
RIDA
The Mumsie
Flying Tiger Copenhagen
Maanyu
Domini Collective
Organising Life Beautifully
Montessori Australia
CanSurvive Australia
TenTops
Naked Asbestos & Demolition

Why Oscar Rose?

We created Oscar Rose to combine all the best facets of existing service models, providing a truly phenomenal experience to a select group of brands.
Oscar Rose SymbolOscar Rose Logo
Oscar Rose SymbolOscar Rose Logo
Coaching Platforms
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Industry visibility through community
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Founders miss out on personalisation
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Founders’ time is better spent outside the account
Agencies
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Strong execution and expertise
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Can be time-poor
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Founders don't choose their teams
In-House
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Plenty of time
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Very insular
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High overheads
Testimonials & Studies

What Our Partners say about Us

Sharon, Organising Life Beautifully
Sharon
Founder

From day one, the Oscar Rose team identified key gaps and moved quickly to implement a clear, focused strategy, delivering meaningful early wins while keeping the bigger picture front of mind. They took the time to understand our business, our goals and our extensive product range, which made their recommendations feel thoughtful and tailored rather than generic. Within the first month, total sales and orders increased by 60%, a result that genuinely exceeded our expectations.

Beyond paid ads, their input across content direction, online merchandising and broader growth opportunities has been incredibly valuable. The team is responsive, efficient and consistently provides practical recommendations we can act on straight away.

They are an absolute pleasure to work with, and their expertise and client care have made them a trusted partner in our growth.

Zack, Hipland
Zack
Founder

From the moment Olivia and Tom came on board, they brought immediate stability to the account. They introduced clear structure, consistent optimisation and a level of focus that simply wasn’t possible for me while juggling the rest of the business. Their approach was calm, strategic and disciplined, which was exactly what the account needed at that stage.

Six months on, we have seen consistent month-on-month growth, with stronger performance, more purchases and higher profitability than the eCommerce side of the business has ever achieved before. What really sets Olivia and Tom apart is how they show up. They are thoughtful, consistent and genuinely invested in the business, especially when things get challenging. Having a team that stays clear-headed, strategic and fully in your corner makes a huge difference. If you get the opportunity to work with Oscar Rose, you will understand why I rate them so highly.

I am incredibly grateful for the impact they have had on the business.

Natalie, Domini Collective
Natalie
Founder
Domini Collective logo

Tom and Olivia have done an incredible job of bringing their individual expertise together to form Oscar Rose. I met Tom randomly in my store before I was ready to commit to marketing help. Months later, I tracked them down because I had instantly felt they would be the right match for my business. Since partnering with Oscar Rose, my business has grown through what I can only describe as tough times. It’s been daunting facing the challenges of owning a small business lately, but I’ve felt completely supported by Tom and Olivia.

I can honestly say they’ve gone above and beyond to understand and help, and it’s felt personal, nothing like a big marketing company. They have listened, taken on board all my requests and feedback, and helped me think outside the box without ever adding pressure. I couldn’t recommend them more. Would give 10 stars if I could.

Hani, Montessori Australia
Hani
General Manager
Montessori Australia logo

Tom and Olivia from Oscar Rose are a rare find. Their genuine talent, professionalism and level of personalised service are exceptional. From day one, they were focused, responsive and completely committed to understanding what we needed. They listened carefully, understood our goals and consistently produced outstanding results. Nothing ever seems too difficult for them. They always go above and beyond, find a way to make things work, and look for every opportunity to improve the outcome. Their attention to detail, creativity and willingness to help have made a real difference to our organisation.

They have become so much more than an external provider to us. We genuinely consider Tom and Olivia part of our team. We have loved working with them and look forward to continuing to do so for many years to come.

Ruth, Flying Tiger Copenhagen
Ruth
CMO

Oscar Rose just get it. They’re fast, smart, and commercially minded. More than an agency, they’re a true partner: embedded in the team and deeply attuned to how digital media and business metrics connect.

Get To Know Us

Tom Rudkin, co-founder of Oscar Rose
Founder
Tom Oscar Rudkin
Brings a commercially rigorous approach to growth. Through deep analysis, sharp questioning, and clear strategy, Tom uncovers opportunities usually overlooked.
Olivia Sullivan, co-founder of Oscar Rose
Founder
Olivia Rose Sullivan
Pairs sharp creative thinking with strong account leadership to guide brands from idea to execution. By simplifying the customer journey and eliminating friction, Olivia helps turn attention into action.

FAQs

What does a partnership with you look like?

Working with us means having Tom and Olivia in your corner. We’ll catch up weekly to stay aligned, but we’re also just a message away in our shared group chat for anything that pops up. We’re on the tools daily to keep your accounts optimised, and with daily reporting, you’ll always know exactly how your investment is performing.

How soon can we expect to see results?

Every brand moves at a different pace, but the goal is always consistent growth. We kick off by tightening up your efficiency and getting your core metrics where they need to be. Once we’ve identified your top performers, we build out scaling frameworks to push them further. Finally, we look at the big picture, fully establishing your brand in the market and exploring new growth opportunities or global expansion.

What is the typical onboarding process?

Ready to start? We can get to work the same day the audits are finalised. We’ll immediately set up a shared drive, open a dedicated group chat on Slack or WhatsApp for daily communication, and establish a weekly meeting time that fits your schedule. We handle the entire technical setup so we can focus on optimising your accounts right away.

What are your contract lengths?

We keep things flexible with monthly contracts and a standard 30-day notice. It’s important to us that you own your growth, so you’ll always have full ownership of your ad accounts, pixels and audiences. While we retain our internal reporting tools, everything we build together in your accounts stays with you.